Branding and design agency SLD won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience.

“We want to thank the ICX Association for this marvelous recognition. We would also like to thank adidas Golf and Cable & Wireless Communications for the opportunity to work on these exciting projects and to congratulate them on the success of their innovative digital retail experiences,” said Jean-Pierre Lacroix, President of SLD.

adidas Golf, won Best ICX Content Point-of-Sale. SLD designed the immersive brand experience through the integration of digital technologies to showcase the features and benefits of adidas Golf footwear.

Customers are able to interact with this experience with the simple lift of a shoe to gain details on that particular product, or by lifting two shoes they are able to see a side-by-side comparison. The rich, animated content and detailed product information helps the products stand out at shelf and immerse customers in an adidas brand experience.

“This company was built on creativity and innovation,” said Richard Dirstein, SLD Principal and Executive Vice-President of Design and Innovation. “The work our team produces never ceases to amaze me. The adidas Golf and Cable & Wireless Communications projects epitomize this.”

SLD won Best ICX Deployment: Retail for its reinvention of Cable & Wireless Communications’ Caribbean retail brand FLOW. The in-store experience allows customers to shop the way they desire, guided or self-directed, in a retail environment that delivers tiered service and privacy. The retail space entertains and engages customers while addressing security measures and long wait times. The digital experiences replace all static point-of-purchase material in the store, reducing printing and distribution costs, and ensuring a consistent branded experience across all of the islands’ markets throughout the Caribbean.

“It is an honor to have received such recognition for these projects,” said Marcos Terenzio, Director of Digital Creative Experience. “These awards reflect the firm’s expertise in designing immersive digital experiences.”

SLD is a multidisciplinary branding and design firm that works across industries delivering an interconnected suite of expertise including retail and digital design.